Health, Psychology, Commercial Arts/Advertising, Nutrition, Consumer Education, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
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Wellness Claims and Social Media
Students analyze social media posts with health/wellness claims and evaluate their credibility.
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High School, College
30-60 Minutes
Subject Areas
The History of Cigarette Commercials: Issues of Persuasion and Regulation
Students analyze 3 TV commercials and a PSA for cigarettes from the 1950s-1960s to assess marketing techniques, health messages and gender stereotypes, and then read about and discuss the 1970 congressional ban on cigarette advertising on television.
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High School, College
30-60 Minutes
Subject Areas
Health, Psychology, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, ELA/English Language Arts
Deepfakes: What Do We Believe? What Do We Share?
Students evaluate Internet images and videos as fake or true and reflect on how confirmation bias impacts our judgments.
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High School, College
30-60 Minutes
Subject Areas
Commercial Arts/Advertising, Journalism, Consumer Education, Civics And Government, Economics, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts, Technology/Digital Media
Wash Your Hands – What’s the Right Way?
In this media literacy activity students analyze a comic, a graphic, a music video and a public service announcement for messages about the best way to wash your hands to protect yourself from getting sick.
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Lower Elementary, Upper Elementary
15-30 Minutes
Subject Areas
Health, Consumer Education, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
GMO Yes or No - Decoding Movie Trailers
Students analyze two short movie trailers for messages about GMOs, to ask and answer questions about sourcing and credibility, and to reflect on their own confirmation biases.
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Middle School, High School, College
Under 15 Minutes
Subject Areas
Health, Film/Video Arts, Nutrition, Consumer Education, Life Sciences, Environmental Studies, Civics And Government, Economics, Library/Information Literacy
Liquids in Spiderman vs. Hydroman
This is a media literacy and critical thinking activity in which students analyze two short excerpts from an educational video on the changing states of water and a Spiderman vs. Hydroman cartoon for representations of the liquid state of water.
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Lower Elementary
15-30 Minutes
Subject Areas
Physical Sciences, General Media Literacy, Library/Information Literacy
Hate Culture, the Internet, and What Can We Do?
Students analyze videos for messages about how digital platforms, especially social media, accelerate hate ideology and about actions people can take to challenge hate speech.
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High School, College
30-60 Minutes
Subject Areas
Psychology, Journalism, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts, Technology/Digital Media
TikTok Timebombs: Methods of Media Manipulation
Students analyze and evaluate the accuracy, purpose and techniques of manipulation in TikTok videos, and reflect on their own reactions and biases.
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High School, College
30-60 Minutes
Subject Areas
Health, Psychology, Student Media Production, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
2016 Balancing Facebook Viewpoints
Media literacy and critical thinking activity decoding Blue Feed/Red Feed posts about the outcome of the 2016 election for sources, bias and interpretation.
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High School, College
15-30 Minutes
Subject Areas
Psychology, Journalism, Sociology, General Media Literacy, Library/Information Literacy, Technology/Digital Media
Confirmation Bias, Coronavirus and the 2020 Presidential Campaign
Students analyze a political ad, a tweet and a fact-checking article for confirmation bias and credibility of sources.
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High School, College
15-30 Minutes
Subject Areas
Commercial Arts/Advertising, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, Technology/Digital Media
Conspiracy Theories About COVID-19: Who’s Selling? Who’s Buying?
In this media literacy activity students analyze media documents that allege conspiracies related to the coronavirus. Students then analyze media messages for credibility and reflect on their own biases in interpreting conspiracy theories.
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Middle School, High School, College
30-60 Minutes
Subject Areas
Health, Psychology, Journalism, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy
Dinosaurs: What’s True and What’s Not?
Students analyze messages about dinosaurs in a film, an advertisement, a website, a video game, a TV program and a fiction and non-fiction book - and assess the credibility of each source.
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Lower Elementary, Upper Elementary
15-30 Minutes
Subject Areas
Consumer Education, Life Sciences, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Discourse or Disinformation?
Media literacy and critical thinking lesson analyzing conflicting presentations of scientific information about global warming in various drafts of government reports, video and opinion articles .
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: News Accuracy and CredibilityPlaylist: Climate Change
Playlist: English Language Arts
High School, College
Over 60 Minutes
Subject Areas
Film/Video Arts, Journalism, Life Sciences, Environmental Studies, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
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Election 2020 – The Facts are Clear but Who Do We Trust?
Students analyze tweets, a press conference statement, a video opinion piece, a press release and a fact checking webpage for messages about the 2020 Presidential election results and media credibility.
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High School, College
30-60 Minutes
Subject Areas
Psychology, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
Football and Concussions: the NFL vs. Scientific Research
In this media literacy activity students analyze short video clips from an investigative documentary TV program, a feature film, and a congressional hearing for messages about the impact of football on brain disease to assess credibility in film representations of historic events.
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Middle School, High School, College
30-60 Minutes
Subject Areas
Health, Film/Video Arts, Journalism, Life Sciences, US History And Government, US History, Civics And Government, Sociology, Physical Education
Fruit Juice vs Fruit Snacks and Fruit Drinks
Media literacy and critical thinking lesson teaching students to discriminate between real fruit and fruit snacks and between real juice and fruit drinks by decoding TV commercials
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingUnit: Kindergarten Lessons
Kit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
15-30 Minutes, 30-60 Minutes
Subject Areas
Health, Commercial Arts/Advertising, Nutrition, Consumer Education
High Fructose Corn Syrup? Is There a Problem? Who Says?
Students analyze a commercial from the Corn Refiners Association, a blog post from an industry-supported group and an article from the Union of Concerned Scientists for messages about the health impacts of high fructose corn syrup, the spread of scientific misinformation and how funders influence media messages.
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High School, College
30-60 Minutes
Subject Areas
Health, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, Life Sciences, Economics, Sociology, General Media Literacy, Library/Information Literacy
How False Statistics Spread in the Digital World
In this media literacy activity students analyze a newspaper headline and photo, a tweet, an academic journal and a university survey for messages about the spread of false information via different media sources.
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High School, College
30-60 Minutes
Subject Areas
Journalism, Sociology, General Media Literacy, Library/Information Literacy, Technology/Digital Media
How Much Fruit is in this Drink? How Can You Tell?
This is a media literacy and critical thinking activity in which students decode juice containers for messages about health and nutrition.
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Lower Elementary, Upper Elementary
15-30 Minutes
Subject Areas
Health, Commercial Arts/Advertising, Nutrition, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Internet Messages About Toys: What’s the Purpose?
In this media literacy activity, students analyze a toy commercial, an educational video and a clip from an animated film for messages about the purpose of media messages.
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Lower Elementary
15-30 Minutes
Subject Areas
Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Economics, General Media Literacy, Library/Information Literacy, ELA/English Language Arts