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Happy Valentine’s Day: What’s the message? What’s the purpose?

This is a media literacy and critical thinking activity in which students analyze two TV commercials and a public service announcement for messages about Valentine's Day, storytelling and target audience.

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English Language Arts, Health, General Media And Information Literacy, Film/Video Arts, Commercial Arts/Advertising, Consumer Education


Upper Elementary
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Television Commercial
Mp4, Pdf
Sox Sperry


Happy Mother’s Day: Storytelling in Advertising

In this media literacy activity students analyze two long form TV ads for messages about storytelling structure and mother and child relationships.

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English Language Arts, General Media And Information Literacy, Film/Video Arts, Commercial Arts/Advertising, Sociology


Upper Elementary, Middle School
Whole Class
15-30 Minutes

TEACHER GUIDE, VIDEO, ACTIVITY PLAN
Television Commercial
Pdf, Mp4
Sox Sperry


Thanksgiving: Who’s Telling the Story?

In this media literacy activity students analyze short videos for messages about the meanings and impacts of the stories surrounding Thanksgiving.

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Film/Video Arts, US History And Government, Sociology


Middle School, High School
Whole Class
30-60 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Web Video, Animated Film, Documentary Film, Editorial Opinion, Television Commercial, Television Program, Web Video
Mp4, Pdf
Sox Sperry


Squanto and the First Thanksgiving: Whose Story?

In this media literacy activity students analyze excerpts from children’s books for differing perspectives and messages about the history of Squanto’s role in the first thanksgiving feast.

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English Language Arts, US History And Government


Upper Elementary
Pair, Group - Small (3-5 Members), Whole Class
30-60 Minutes

TEACHER GUIDE, POWERPOINT, ACTIVITY PLAN
Illustration, Informational Text, Literature
Pdf, Pptx
Sox Sperry


Halloween Costumes: When Does Fun Turn Into Hurt?

Students analyze a commercial and video analysis for messages about cultural appropriation in Halloween costumes and how identity impacts responses to media.

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Commercial Arts/Advertising, Consumer Education, US History And Government, Sociology, English Language Instruction


Upper Elementary, Middle School, High School
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Television Commercial, Web Video
Mp4, Pdf
Sox Sperry


Marketing OxyContin: Profits, Lives and Disinformation

Media documents are excerpts from a company memo from Purdue Pharma, an investigative reporting video, an online article and two government reports related to the marketing of OxyContin. Students analyze messages about the role of industry in fueling the opioid epidemic and the credibility of the media documents.

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Health, General Media And Information Literacy, Commercial Arts/Advertising, Journalism, Consumer Education, US History And Government, Economics, Sociology


High School, College
Individual, Group - Small (3-5 Members), Whole Class
30-60 Minutes

TEACHER GUIDE, VIDEO, STUDENT HANDOUT, ACTIVITY PLAN
Informational Text, News - Print, News - Video, Web Video
Pdf, Mp4
Sox Sperry


The Value of Water

Media literacy and critical thinking lesson about threats to and protection measures for water supplies and values related to stewardship of water resources explored by decoding book covers and tables of contents.

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English Language Arts, Visual Arts, Commercial Arts/Advertising, Environmental Studies


Middle School, High School, College
Whole Class
30-60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT WORKSHEET, POWERPOINT
Informational Text
Pdf, Ppt
Sox Sperry


The Value of Trees

Media literacy and critical thinking lesson reflecting on the free market's role in the 19th century lumber harvest by interpreting maps and comparing texts from John Muir and John J Audubon .

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English Language Arts, Life Sciences, Environmental Studies, US History And Government, Economics, Sociology


Middle School, High School, College
Whole Class
30-60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT READING, STUDENT WORKSHEET
Informational Text, Literature, Map
Pdf
Chris Sperry & Cyndy Kramer


Picturing the Middle East

Media literacy and critical thinking lesson introducing the concept of stereotypes by asking students to decide whether photos are from the Middle East.

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Psychology, Visual Arts, Global Studies, Sociology


Middle School, High School, College
Whole Class
30-60 Minutes, Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT WORKSHEET, POWERPOINT
Map, Photograph
Pdf, Ppt
Chris Sperry & Sox Sperry


Real Bugs TV Commercial Decoding

Media literacy and critical thinking lesson reflecting on stereotyping by analyzing a TV comercial.

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English Language Arts, General Media And Information Literacy, Commercial Arts/Advertising, Consumer Education


Upper Elementary, Middle School, High School, College
Whole Class
Under 15 Minutes

ACTIVITY PLAN, VIDEO
Television Commercial
Pdf, Mp4
Cyndy Scheibe