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Deep History, Broad Impact

Founded in 1996, we have evolved from a grass-roots initiative focused on schools in Upstate NY to an internationally acclaimed organization that works with education leaders from around the world.

22,000 +
Educators Served
25 +
Years of Experience
900 +
Free Lessons & Activities
130 +
Countries Reached


Meet the Team - Project Look Sharp

Meet the Team

We are a passionate group with a shared dedication to enhancing learning through media literacy. As a collective, we have extensive expertise in teaching about curriculum design, research, media production, psychology, social studies, environmental education, and project management.

STAFF MEMBERS

Cyndy Scheibe

Cyndy Scheibe, Ph.D.

Executive Director and Founder
scheibe@ithaca.edu
Cyndy founded Project Look Sharp in 1996 and has been executive director ever since. Cyndy oversees all aspects of the initiative including budget, operations, and relations with Ithaca College.

Cyndy is a Dana Professor at Ithaca College, teaching developmental psychology and media literacy for over 35 years. She is the co-author of The Teacher's Guide to Media Literacy (with Faith Rogow) and Teaching Students to Decode the World (with Chris Sperry). Cyndy was a founding board member of the National Association for Media Literacy Education and is a contributing editor to Project Look Sharp curricula. She has given hundreds of media literacy workshops and keynotes around the world and is the creator of the online course Empowering All Students Through Media Decoding.

Cyndy received her Ph.D. in Human Development (1987) from Cornell University. In October of 2024, Cyndy received the prestigious Elizabeth Thoman Service Award from the National Association for Media Literacy Education (NAMLE).

Chris Sperry

Chris Sperry

Director of Curriculum & Staff Development
csperry@ithaca.edu
Chris has been co-directing Project Look Sharp with Cyndy Scheibe for the last 2 decades. He oversees PLS’ lesson development (with his brother Sox and our collaborators), and PLS’ professional development work with educators across the state, nation, and world.

Chris taught middle and high school social studies, English, and media studies for over 40 years at the Lehman Alternative Community School in Ithaca, New York where he integrated student-centered, question-based, curriculum-driven media decoding into his work with students and colleagues. At Project Look Sharp, Chris codified the methodology of “Constructivist Media Decoding” and has produced nearly all of PLS’s 900+ media decoding lessons.

He is co-author (with Cyndy Scheibe) of the 2022 book Teaching Students to Decode the World. Chris has delivered hundreds of professional development workshops around the world and is working closely with extraordinary educators to spread CMD.

Chris is the Director of the ML3 Initiative: Librarians as Leaders of Media Literacy that began in 2021 and has trained more than 1,500 school librarians across New York State in CMD. He is also Director of the national ML3 initiative (in partnership with AASL) that was funded through a federal IMLS grant in 2024 to scale up ML3 across the country.

Chris is the recipient of the 2005 PTA Leaders in Learning Award for Media Literacy and the 2008 NCSS Award for Global Understanding. He received his undergraduate degree from Ithaca College in 1979 as a Planned Studies major in “Media Literacy,” and earned his Master’s degree from Harvard University with a focus on moral development and democratic education.

Sox Sperry

Sox Sperry

Curriculum Writer & Trainer
soxsperry@twcny.rr.com

Sox is Project Look Sharp’s primary curriculum writer, authoring the majority of PLS’ 900+ media decoding lessons. He has developed and taught PLS courses on Teaching Challenging Topics and keeps PLS focused on issues related to social justice, identity and climate disruption.

Sox began his career as a teacher and curriculum designer for a school devoted to engaging students in critical reflection and action on social issues. He spent the next several decades teaching nonviolence with teens and adults who had been arrested for violence.

Sox began curriculum work with PLS in 2004 and is transitioning towards retirement by supporting a new generation of curriculum collaborators at PLS. He is curator of the educational website provensustainable.org — which highlights the wisdom traditions of earth-centered Indigenous and Maroon communities around the world.

Tracy Mack

Tracy Mack

Administrative Coordinator

Tracy began her work with Project Look Sharp in 2022 supporting our lesson creation. She has grown her role to coordinate many aspects of the project including editing and posting all our lessons, creating newsletters, graphic design, maintaining the organizational budget, and supporting our professional development events.

Tracy is author of the PLS lesson: College or a Trade: Which is the Right Choice?. She has a long career as a school librarian, including working directly with diverse student populations; providing web, database, automation and collection support to multiple school districts; and automating and modernizing multiple libraries.

In addition to her work with PLS, Tracy is currently the District Librarian for Corinth Central School District in New York.

Ari Kissiloff

Ari Kissiloff

Marketing Coordinator
akissiloff@ithaca.edu

Ari is Project Look Sharp’s lead consultant for our website, promotion, and outreach. Ari works on a broad range of issues for PLS including website operations, search engine optimization, promotion, and grant support. He is working with Chris on outreach and promotion for the ML3 initiative to school librarians and preservice programs in 50 states as part of the IMLS grant.

Ari is an Assistant Professor at the Roy H. Park School of Communications at Ithaca College, teaching courses in presentations, design, web and Internet of Things technology, video, and National Parks.

CONSULTANTS

Faith Rogow

Faith Rogow, Ph.D.

Media Literacy Education Maven
InsightersEducation.com

Faith has been an advisor to Project Look Sharp since before it was born. Over the years she has served as both a formal and informal consultant and evaluator. Faith and Cyndy wrote The Teacher's Guide to Media Literacy: Critical Thinking in a Multimedia World (Corwin 2012), and Media Literacy in Every Classroom (ASCD, 2017). Faith was the evaluator for the New York State and national ML3 initiatives.

She is the author of the PLS lesson for early elementary Baby Shark: Introducing Analysis Skills, co-author of the elementary-level Guides to Teaching Challenging Topics Through Media Decoding, and author of the Awareness and Critical Thinking framework.

Faith is a curriculum developer, professional development provider, and media literacy strategist, known for creative yet practical approaches to teaching. She is the author of Media Literacy for Young Children (NAEYC, 2022), founding President of NAMLE, a founding editorial board member of the Journal for Media Literacy Education, and co-author of NAMLE’s Core Principles for Media Literacy Education in the U.S.

She is also a discussion guide writer with a reputation as a "go to" person for handling controversial topics like racism, social justice, homophobia, human rights abuses, and more. Her favorite discussion prompt for films is: “What did you learn that you wish everybody knew? What would change if everyone knew it?” According to Faith, “The questions reflect my core pedagogy which, like PLS’s, is centered around inquiry and reflection, and connecting insight to action.”

Bridget Crossman

Bridget Crossman

PLS PD Trainer / School Librarian, Lake George, NY

Bridget was one of 19 school librarians across New York State that participated in the ML3 initiative from 2021–2023. Since that program, she has led a ML3 cohort group in upstate New York, presented on CMD at conferences and workshops, co-wrote articles for professional journals, was a member of the national ML3 Advisory Committee, and authored the PLS lesson Our Changing Planet: Climate, SEL, and Media Literacy for Our Youngest Students.

Bridget is an adjunct professor at St. John Fisher University, where she designed and teaches a course based on her book Community Partnerships with School Libraries: Creating Innovative Learning Experiences. Within her district, Bridget helps to lead development of media literacy standards and curriculum integration. You can see a short video about that work here: https://www.lkgeorge.org/academics/

For the past 14 years, she has led a flexible-schedule library program that allows meaningful integration of literacy into classroom work. Bridget actively supports educators in and beyond her district, helping teachers and librarians discover and apply CMD strategies, and witnessing first-hand how this work transforms teaching and student engagement. She’s proud to be part of this movement.

Susan Allen

Susan Allen

Faculty at the University of Buffalo's school library certification program

From September 2021–2023, Susan was Project Coordinator for Project Look Sharp’s New York State ML3 initiative, Librarians as Leaders for Media Literacy. She helped develop lessons, coached the 19 school librarians who were members of the ML3 group, helped in the early development of the online class and served as a general consultant on things dealing with school libraries and school librarians.

She is the author of the PLS lesson Censoring Seuss: Cancel Culture or Cultural Respect? Susan continues to consult with Project Look Sharp about school librarian preservice education.

Susan has been a librarian of one type or another for 51 years. For 28 years she was a school librarian at the Nichols School in Buffalo, NY, serving at various times as Middle School Librarian, Upper School Librarian, and Director of Libraries, as well as Director of Technology and Director of Academic Technology. She has developed and taught graduate courses on collaboration between teacher and librarian, emerging technology for educators, applying web applications to libraries, and differentiated instruction.

Louise Holmes

Louise Holmes

Online Learning Consultant
louiseholmes2@gmail.com
Louise is Project Look Sharp’s lead consultant for online learning. She has helped PLS develop numerous media literacy courses. Most recently, she co-developed the hybrid course on Constructivist Media Decoding with Cyndy Scheibe and is helping adapt it for a national audience.

Louise is Principal Consultant for The Strategic Learning Group, working with client organizations to extend their reach and impact through online and hybrid education and training. In addition to her work for PLS, Louise has developed online courses and PD for Hewlett-Packard, Microsoft, Dell, Cornell University, Weill Cornell Medical College, Texas Hospital Association, Unum Insurance, Pitney Bowes, GISC, Harcourt, the Princeton Biofeedback Centre, and the American Management Association (AMA).

She holds a B.A. in Anthropology from the University of California at Santa Cruz, and an ICF Coaching Credential earned in 2017.

COLLABORATORS

Mary Kate Lonergan

Social Studies Teacher/Leader, Fayetteville-Manlius School District, NY

Mary Kate is featured in a series of PLS demonstration videos leading her students through constructivist media decodings including: Declaration of Independence: Sourcing, Credibility, & Bias, (14 min.), January 6, 2021: Newspaper Front Pages (9 min.), Gender Stereotypes and Google Algorithms (6 min.), and Interpreting Charts of Media Use: Gen Z vs. Boomers (5 min).

After taking the PLS Train the Facilitators PD, Mary Kate led a CMD Hybrid course for her teachers in the Fayetteville Manlius School District where she is social studies coordinator. She was on the national ML3 Advisory Committee, and Mary Kate is the author of PLS lessons for middle school social studies including: Lewis Hine and Child Labor: Photography of Persuasion, Migrant Mother: Photos as Fact or Opinion, and Rosie the Riveter: Depiction of Women During WWII. I was first introduced to Project Look Sharp as an undergraduate student in social studies adolescent education at SUNY Fredonia, and have come to embrace the Project Look Sharp philosophy which revolutionized my teaching. I attended Project Look Sharp’s summer training seminar "Constructivist Media Decoding in the Social Studies" in Washington, DC and also completed Look Sharp’s online professional development course titled "Learn to Confidently Facilitate Challenging Topics in the Classroom Using the Skills of Media Literacy."

Mary Kate empowers students to critically engage with media and information by making media literacy the heartbeat of her Social Studies curriculum. She has developed and implemented media and digital literacy professional development courses and has presented at conferences from the national to local levels. She is a KQED Media Literacy Innovator and is a faculty member of the Media Education Lab’s Institute in Digital Literacy. She serves as a board member for the Central NY Council for the Social Studies. Mary Kate has written media literacy centered lessons to support Ken Burns' films that have been featured on PBS LearningMedia including Benjamin Franklin and The U.S. and the Holocaust along with other media literacy centered lessons in support of PBS' The Bigger Picture series and other PBS productions.

Asli Sezgin Büyükalaca

Ayşe Asli Sezgin Büyükalaca

Associate Professor of Communication Sciences at Çukurova University, Turkey

Asli was at Ithaca College studying with Project Look Sharp as a TUBITAK Scholar for post-doctoral research in media literacy from February 2023 through September 2023. During her time with PLS, Asli collaborated on articles for the Journal for Media Literacy Education, contributed to an upcoming book on media literacy in Turkey, and developed plans for applying the Constructivist Media Decoding approach to Turkish schools.

Asli is an Associate Professor in the Faculty of Communication at Çukurova University. She earned her undergraduate, graduate, and doctorate degrees at Gazi University, Faculty of Communication, Ankara. Her research interests include media literacy, ecomedia literacy, higher education, network society, communication technologies, social media, and political communication.

She was the director of the project Social Media Aspects of Institutional Profiles of Universities: Separation of State and Foundation Universities (TÜBİTAK-SOBAG, 2017), and Eastern Mediterranean Region–Osmaniye Province Media Literacy Awareness Project (US Embassy, 2020).

\"I was very impressed to learn in detail about CMD developed by Project Look Sharp and implemented this technique in different subjects in the curriculum. Taking this method into consideration, I would like to carry out new studies on media literacy in Turkey in collaboration with Project Look Sharp.\"

Sharon Fox

Sharon Fox

Librarian for Temple Hill Academy in the Newburgh NY School District

Sharon was one of 19 school librarians across New York State that participated in the ML3 initiative from 2021–2023. Since that program, Sharon has led a year-long ML3 cohort group in the Hudson Valley region and authored several PLS lessons including Music, Media, and Meaning, Can You Judge A Book by its Cover?, and How Do I Choose? Picking the Right Book for Me. She also manages the ML3 Facebook Group for librarians.

Sharon is currently a K–6 librarian in the Newburgh School District and is well known for her lesson plan templates at sharonfoxlibrarian.com. She has presented at NYLA, NYLA/SSL, NYSCATE, multiple BOCES, and even family dinners where information literacy interventions were needed. Prior to her library work, she was involved in marketing and education for a performing arts center.

Sharon earned her MSLIS from Syracuse University in 2010 and a BA in Creative Writing from Binghamton University in 2005.

“Since my participation with Project Look Sharp began, my teaching has drastically changed to be much more student-centered at its core. Media Literacy lessons have allowed for a much deeper understanding of class material but also of classmates' perspectives. Giving students the skills to decode the information around them makes them much more discerning participants online. I am so honored to be part of PLS.”

David Rhodes

Facing History and Ourselves Program Associate

David worked with Project Look Sharp for many years before he left Ithaca for a master’s program at the Harvard Graduate School of Education and his current work with Facing History. During his time in Ithaca David supported the development of a PLS online course focused on difficult conversations in the classroom, he coordinated a collaborative workshop that brought together PLS and Facing History, and he authored the PLS lesson: Responding to Global Problems: Analyzing Keys to Success and Recipes for Failure.

My first exposure to Project Looks Sharp (PLS) was a week-long summer institute in 2013 where I learned the fundamental skills associated with constructivist media decoding. As an 8th-grade social studies and Spanish teacher in Corning, NY, for 8 years I consistently integrated the PLS pedagogy to help students build media literacy skills and habits of mind associated with thoughtful inquiry and informed civic action. In the context of middle school education and professional development with adults, I have consistently seen how PLS pedagogy and resources foster strong-sense critical thinking grounded in deep reflection on bias, blind spots, and credibility.

In my classroom, constructivist media decoding and independent research projects related to pressing issues of social justice were the vehicles for participants to build an awareness of meaning-making processes, contribute their own voices to the meaning making process, and seek to understand the diverse perspectives of others. I believe this sort of learning experience is transformative for teachers and students alike because it is truly grounded in inquiry and curiosity, illuminating ways to engage more thoughtfully with the world around us.

Cindy Kramer

Cindy Kramer

8th Grade Social Studies teacher, Boynton Middle School, Ithaca City School District

For more than two decades, Cindy has collaborated with Project Look Sharp on numerous projects and authored a wide array of curriculum materials. She is the co-author of seven lessons in the curriculum kit Economics in U.S. History as well as media decoding lessons about climate and public policy.

These include:
  • Teaching About Climate Change: Why Does the Source Matter?
  • Climate Change: Do Corporations Have an Obligation to Share Their Research Findings for the Public Good?
  • What is the Role of the Federal Government in Protecting the Environment?
  • The Public Trust - Doctrine Government's Role in Protecting Natural Resources for the Future
  • Is There a Future in Oil?

“One of my main goals as a Social Studies teacher is to engage students in learning experiences that help them to become thoughtful and empathetic participants in their communities and the world. Media literacy activities invite students to make meaning of issues and events through analysis and stimulating class discourse.”

Since attending a PLS Media Literacy Institute 20 years ago, Cindy has integrated CMD into every stage of her curriculum—from introducing units to assessing source analysis. Her teaching philosophy is deeply informed by Project Look Sharp’s constructivist, inquiry-based approach.

Maureen Gilroy

Maureen Gilroy

Teacher Librarian, Fall Creek School, Ithaca, NY

Maureen has collaborated with Project Look Sharp in creating media decoding lessons including:

Maureen teaches weekly library classes for Pre-K to 5th grade students and works closely with classroom teachers to connect curriculum to inquiry-based lessons. She attended a PLS workshop and later a week-long summer institute, which she calls one of the best professional development experiences of her career.

“My passion is to get students to ask questions about what they read and about what is happening in the world around them. Project Look Sharp gave me the skills and language to look at media with a different lens.”

Maureen now helps her students reflect deeply on the media they consume using CMD questions such as: Who made this message? Who was this message made for? Who was harmed or helped by this message? Who was left out? Whose stories are told or forgotten?







Our Funders

Our work would not be possible without the deep and ongoing support of the Park Foundation and Ithaca College, as well the many contributors who have funded the development of curriculum kits, lessons and professional development activities.

Additional supporters include:

Booth Ferris Foundation
Schumann Center for Media & Democracy
Institute for Museum and Library Services
New York State Department of Education
New York State BOCES
Library of Congress
U.S. Department of State
National Council for the Social Studies
Einaudi Center for International Studies at Cornell University
Linden Center for Creativity and Aging
Ketchum
Ithaca City School District

We're so grateful for all the schools, districts, organizations, government groups and NGOs that have made our professional development throughout the United States and abroad possible!