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The History of Cigarette Commercials: Issues of Persuasion and Regulation

Students analyze 3 TV commercials and a PSA for cigarettes from the 1950s-1960s to assess marketing techniques, health messages and gender stereotypes, and then read about and discuss the 1970 congressional ban on cigarette advertising on television.

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Resource Details

Relevant Subject Area(s)

Health, Psychology, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, ELA/English Language Arts

Grade Level(s)

High School, College

Media Type(s)

Informational Text, Magazine, News - Print, Television Commercial, Television Program


Cyndy Scheibe, Dylan Mangano

View Standards

Resource Standard Common Core ELA Strand
Reading: History Social Studies (RH), Speaking and Listening (SL)