The History of Cigarette Commercials: Issues of Persuasion and Regulation
Students analyze 3 TV commercials and a PSA for cigarettes from the 1950s-1960s to assess marketing techniques, health messages and gender stereotypes, and then read about and discuss the 1970 congressional ban on cigarette advertising on television.
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The History of Cigarette Commercials: Issues of Persuasion and Regulation
The History of Cigarette Commercials: Issues of Persuasion and Regulation Activity Plan
The History of Cigarette Commercials: Issues of Persuasion and Regulation Student Handout
How to Use These Materials - Activities
Camel Cigarettes Commercial
Flinstones Winston Cigarette Commercial
Virginia Slims Cigarettes Commercial
PSA With Yogi Bear
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Resource Details
Relevant Subject Area(s)
Health, Psychology, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, ELA/English Language ArtsGrade Level(s)
High School, CollegeMedia Type(s)
Informational Text, Magazine, News - Print, Television Commercial, Television ProgramAuthor(s)
Cyndy Scheibe, Dylan ManganoView Standards
Resource Standard Common Core ELA StrandReading: History Social Studies (RH), Speaking and Listening (SL)