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TikTok Timebombs: Methods of Media Manipulation
Students analyze and evaluate the accuracy, purpose and techniques of manipulation in TikTok videos, and reflect on their own reactions and biases.
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Health, Psychology, Student Media Production, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
High School, College
30-60 Minutes
VIDEO, STUDENT HANDOUT, TEACHER GUIDE, ACTIVITY PLAN
Social Media, Web Video, Informational Text
Mp4, Pdf
Beth Cuddy
Hate Culture, the Internet, and What Can We Do?
Students analyze videos for messages about how digital platforms, especially social media, accelerate hate ideology and about actions people can take to challenge hate speech.
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Psychology, Journalism, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
High School, College
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Web Video, Documentary Film, News - Video, Documentary Film, Web Video
Mp4, Pdf
Sox Sperry
Political Memes and Bias: What Resonates, What’s True and What Do We Share?
Students analyze political memes about Trump and Biden to think about their purpose and target audience, how to determine their accuracy/credibility, and to reflect on their own biases and critical thinking.
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Commercial Arts/Advertising, Journalism, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
High School, College
Whole Class
30-60 Minutes
POWERPOINT, TEACHER GUIDE, ACTIVITY PLAN
Informational Text, Photograph, Social Media
Pptx, Pdf
Beth Cuddy
The History of Cigarette Commercials: Issues of Persuasion and Regulation
Students analyze 3 TV commercials and a PSA for cigarettes from the 1950s-1960s to assess marketing techniques, health messages and gender stereotypes, and then read about and discuss the 1970 congressional ban on cigarette advertising on television.
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Health, Psychology, Commercial Arts/Advertising, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, ELA/English Language Arts
High School, College
30-60 Minutes
STUDENT HANDOUT, ACTIVITY PLAN, TEACHER GUIDE, VIDEO
Informational Text, Magazine, News - Print, Television Commercial, Television Program
Pdf, Mp4
Cyndy Scheibe, Dylan Mangano
How Much Fruit is in this Drink? How Can You Tell?
This is a media literacy and critical thinking activity in which students decode juice containers for messages about health and nutrition.
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Health, Commercial Arts/Advertising, Nutrition, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Lower Elementary, Upper Elementary
15-30 Minutes
ACTIVITY PLAN, STUDENT HANDOUT, TEACHER GUIDE
Illustration
Pdf
Cyndy Scheibe, Hannah Gordon, Gabriel Zall
Dinosaurs: What’s True and What’s Not?
Students analyze messages about dinosaurs in a film, an advertisement, a website, a video game, a TV program and a fiction and non-fiction book - and assess the credibility of each source.
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Consumer Education, Life Sciences, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Lower Elementary, Upper Elementary
15-30 Minutes
ACTIVITY PLAN, TEACHER GUIDE, POWERPOINT
Animated Film, Illustration, Informational Text, Poster, Print Advertisement, Television Program, Webpage
Pdf, Pptx
Sox Sperry
What to Believe? Media Misrepresentations of the War in Ukraine
Students analyze social media and news videos for messages analyzing misinformation and bias in reports on Russia’s war on Ukraine.
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Journalism, Global Studies, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
High School, College
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Television Program, Web Video, News - Video, Web Video, News - Video
Mp4, Pdf
Sox Sperry
Marketing OxyContin: Profits, Lives and Disinformation
Media documents are excerpts from a company memo from Purdue Pharma, an investigative reporting video, an online article and two government reports related to the marketing of OxyContin. Students analyze messages about the role of industry in fueling the opioid epidemic and the credibility of the media documents.
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Health, Commercial Arts/Advertising, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Economics, Sociology, General Media Literacy, Library/Information Literacy
High School, College
Individual, Group - Small (3-5 Members), Whole Class
30-60 Minutes
TEACHER GUIDE, VIDEO, STUDENT HANDOUT, ACTIVITY PLAN
Informational Text, News - Print, News - Video, Web Video
Pdf, Mp4
Sox Sperry
High Fructose Corn Syrup? Is There a Problem? Who Says?
Students analyze a commercial from the Corn Refiners Association, a blog post from an industry-supported group and an article from the Union of Concerned Scientists for messages about the health impacts of high fructose corn syrup, the spread of scientific misinformation and how funders influence media messages.
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Health, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, Life Sciences, Economics, Sociology, General Media Literacy, Library/Information Literacy
High School, College
Individual, Group - Small (3-5 Members), Whole Class
30-60 Minutes
TEACHER GUIDE, STUDENT HANDOUT, ACTIVITY PLAN, VIDEO
Blog Post, Informational Text, Television Commercial, Webpage
Pdf, Mp4
Sox Sperry
Football and Concussions: the NFL vs. Scientific Research
In this media literacy activity students analyze short video clips from an investigative documentary TV program, a feature film, and a congressional hearing for messages about the impact of football on brain disease to assess credibility in film representations of historic events.
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Health, Film/Video Arts, Journalism, Life Sciences, US History And Government, US History, Civics And Government, Sociology
Middle School, High School, College
Whole Class
30-60 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Documentary Film, Feature Film, News - Video, Television Program, Television Commercial, News - Video
Mp4, Pdf
Sox Sperry
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Election 2020 – The Facts are Clear but Who Do We Trust?
In this media literacy activity students analyze a collection of tweets from President Trump, a televised press conference statement by President-elect Joe Biden, a video opinion piece by Fox News commentator Tucker Carlson, a press release from the U.S. Government office for cyber-security and infrastructure security and an online fact checking webpage by the Annenberg Public Policy Center for messages about the 2020 Presidential election results and media credibility.
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Psychology, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
High School, College
Group - Small (3-5 Members), Whole Class
30-60 Minutes
VIDEO, TEACHER GUIDE, STUDENT HANDOUT
Editorial Opinion, News - Video, Web Video, News - Video, Speech, Editorial Opinion, Informational Text, News - Video, Social Media, Speech, Web Video
Mp4, Pdf
Sox Sperry
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When to Call a Lie a Lie – Media’s Responsibility to Hold Politicians Accountable
In this media literacy activity students analyze an article and a video news commentary from liberal and conservative media sources for messages about how the media responds to lies told by President Trump.
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Psychology, Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
High School, College
Whole Class
30-60 Minutes
STUDENT HANDOUT, ACTIVITY PLAN, TEACHER GUIDE, VIDEO
Editorial Opinion, Magazine, News - Video, Television Program
Pdf, Mp4
Sox Sperry
Internet Messages About Toys: What’s the Purpose?
In this media literacy activity, students analyze a toy commercial, an educational video and a clip from an animated film for messages about the purpose of media messages.
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Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Economics, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Lower Elementary
Whole Class
15-30 Minutes
VIDEO, TEACHER GUIDE, ACTIVITY PLAN
Animated Film, Web Video, Television Commercial, Animated Film, Television Commercial, Web Video
Mp4, Pdf
Sox Sperry
Conspiracy Theories About COVID-19: Who’s Selling? Who’s Buying?
In this media literacy activity students analyze media documents that allege conspiracies related to the coronavirus. Students then analyze media messages for credibility and reflect on their own biases in interpreting conspiracy theories.
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Health, Psychology, Journalism, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy
Middle School, High School, College
Individual, Group - Small (3-5 Members), Whole Class
30-60 Minutes
TEACHER GUIDE, STUDENT HANDOUT, ACTIVITY PLAN
Magazine, News - Print, Social Media, Webpage
Pdf
Sox Sperry
The Death of Kobe Bryant: How Viral Media Spreads Misinformation
In this media literacy activity students analyze screen grabs from a YouTube page, a Facebook post, a network news video page and online headlines, photos and captions for messages about credibility of Internet news reporting.
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Journalism, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy
Middle School, High School, College
Whole Class
15-30 Minutes
TEACHER GUIDE, POWERPOINT, ACTIVITY PLAN
News - Print, Photograph, Social Media, Webpage
Pdf, Pptx
Sox Sperry
Confirmation Bias, Coronavirus and the 2020 Presidential Campaign
In this media literacy activity students analyze the credibility of a controversial pro-Biden political ad attacking President Trump on his handling of the coronavirus pandemic, a tweet in response by Trump War Room, and an article from the fact-checking website Politifact about the controversy. Students then analyze their own confirmation bias as they reflect on how they evaluate the credibility of sources on political issues.
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Commercial Arts/Advertising, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
High School, College
Whole Class
15-30 Minutes
VIDEO, STUDENT HANDOUT, ACTIVITY PLAN, TEACHER GUIDE
Web Video, Informational Text, Social Media, Television Commercial, Webpage, Web Video
Mp4, Pdf
Sox Sperry
Trusting Web Videos on COVID-19 (Or Not)
In this media literacy activity students analyze for credibility four video clips of people giving prevention advice during the Covid-19 crisis: President Donald Trump, Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases, a New York City primary care doctor during an online family information session, and a naturopathic doctor during a televangelist TV program. These were all posted online in March of 2020.
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Health, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
Middle School, High School, College
Whole Class
15-30 Minutes
VIDEO, ACTIVITY PLAN, TEACHER GUIDE
Web Video, News - Video, Speech, Television Commercial, Television Program, Web Video
Mp4, Pdf
Sox Sperry
“The Truth About Coronavirus” - Google Searching For COVID-19
In this media literacy activity students analyze results from two Google searches, one for “coronavirus” and one for “the real truth about coronavirus,” to reflect on the impact of search terms on the sources that Google recommends.
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Health, Psychology, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Upper Elementary, Middle School
Whole Class
15-30 Minutes
TEACHER GUIDE, POWERPOINT, STUDENT HANDOUT, ACTIVITY PLAN
Informational Text, Photograph, Webpage
Pdf, Pptx
Sox Sperry
Social Media Goes Viral: Fact Checking Messages About COVID-19
In this media literacy activity students analyze a text message, a Facebook post, a webpage from a fact checking organization and a tweet from the World Health Organization for messages about credibility of Internet information about precautionary health measures for COVID-19.
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Health, Psychology, Consumer Education, Global Studies, Sociology, General Media Literacy, Library/Information Literacy
High School, College
Whole Class
30-60 Minutes
TEACHER GUIDE, STUDENT HANDOUT, ACTIVITY PLAN
Blog Post, Informational Text, Social Media, Webpage
Pdf
Sox Sperry
Wash Your Hands – What’s the Right Way?
In this media literacy activity students analyze a comic, a graphic, a music video and a public service announcement for messages about the best way to wash your hands to protect yourself from getting sick.
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Health, Consumer Education, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Lower Elementary, Upper Elementary
Whole Class
15-30 Minutes
TEACHER GUIDE, VIDEO, STUDENT HANDOUT, ACTIVITY PLAN
Animated Film, Blog Post, Editorial Cartoon, Illustration, Informational Text, News - Print, Television Commercial, Webpage, Web Video
Pdf, Mp4
Sox Sperry