Health, Commercial Arts/Advertising, General Media Literacy, Library/Information Literacy
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Additional Practice Videos for First Grade
A set of 10 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: First Grade LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
15-30 Minutes
Subject Areas
Additional Practice Videos for Kindergarten
A set of 11 video advertisements for children's toys and breakfast cereals with decoding prompts for messages about target audience, advertising tricks and disclaimers.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
15-30 Minutes
Subject Areas
Health, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, General Media Literacy, Library/Information Literacy
Advertiser's Power of Persuasion - Animals
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about dogs and endangered species. Writing scripts for ads or public service announcements promoting actions to protect animals.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingUnit: Animals (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary
Lower Elementary
Over 60 Minutes
Subject Areas
Student Media Production, Visual Arts, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Life Sciences, ELA/English Language Arts
Advertiser's Power of Persuasion - Fruits & Vegetables
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about carrot-related food products and writing scripts for ads or public service announcements promoting healthy eating habits.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Plants (lower elementary)Kit: Media Constructions of Sustainability: Lower Elementary
Lower Elementary
Over 60 Minutes
Subject Areas
Health, Student Media Production, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, ELA/English Language Arts
Advertiser's Power of Persuasion - Water
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about bottled water and vitamin water and writing scripts for ads or public service announcements promoting their water consumption design for a healthy body, budget and earth.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingUnit: Water (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary
Lower Elementary
Over 60 Minutes
Subject Areas
Health, Student Media Production, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, ELA/English Language Arts
Baby Shark: Introducing Analysis Skills
Students analyze the viral video “Baby Shark” to practice observation, link evidence to a document, assess what is true and not about sharks, and reflect on the credibility of media messages.
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Lower Elementary
15-30 Minutes
Subject Areas
Music, Life Sciences, General Media Literacy, Library/Information Literacy
Butterflies in the Media
Students analyze a magazine cover, a T-shirt, a book cover, a webpage, a button and a comic for messages about butterflies, endangered species and media forms.
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Lower Elementary, Upper Elementary
15-30 Minutes
Subject Areas
Life Sciences, Environmental Studies, General Media Literacy, ELA/English Language Arts
Cereal Commercials
Media literacy and critical thinking lesson introducing the concept of a "complete breakfast," identifying packaging clues about sugar in cereal and recognizing tricks in the construction of breakfast cereal commercials.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
15-30 Minutes, 30-60 Minutes
Subject Areas
Health, Commercial Arts/Advertising, Nutrition, Consumer Education
Commercials, Part 1
Media literacy and critical thinking lesson introducing the concept of advertiser intent and tricks in the construction of TV commercials.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
15-30 Minutes
Subject Areas
Commercial Arts/Advertising, Consumer Education
Commercials, Part 2
Media literacy and critical thinking lesson introducing the concept of target audience and tricks in the construction of TV commercials.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Unit: Kindergarten LessonsKit: Critical Thinking & Health: Nutrition and TV Commercials
Lower Elementary
30-60 Minutes
Subject Areas
Health, Commercial Arts/Advertising, Nutrition, Consumer Education
Confirmation Bias, Coronavirus and the 2020 Presidential Campaign
Students analyze a political ad, a tweet and a fact-checking article for confirmation bias and credibility of sources.
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High School, College
15-30 Minutes
Subject Areas
Commercial Arts/Advertising, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, Technology/Digital Media
Confrontation in the Streets: What Do You know?
In this media literacy activity students analyze a viral video and a TV news program on the same event for messages about historical context and viral messages in social media.
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High School, College
15-30 Minutes
Subject Areas
Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
Conspiracy Theories About COVID-19: Who’s Selling? Who’s Buying?
In this media literacy activity students analyze media documents that allege conspiracies related to the coronavirus. Students then analyze media messages for credibility and reflect on their own biases in interpreting conspiracy theories.
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Middle School, High School, College
30-60 Minutes
Subject Areas
Health, Psychology, Journalism, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy
Covering Black Lives Matter: Front Page Constructions
In this media literacy activity students analyze newspaper front pages for messages about media representation of nationwide protests following the murder of George Floyd.
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Middle School, High School, College
15-30 Minutes
Subject Areas
Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Dinosaurs: What’s True and What’s Not?
Students analyze messages about dinosaurs in a film, an advertisement, a website, a video game, a TV program and a fiction and non-fiction book - and assess the credibility of each source.
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Lower Elementary, Upper Elementary
15-30 Minutes
Subject Areas
Consumer Education, Life Sciences, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Discourse or Disinformation?
Media literacy and critical thinking lesson analyzing conflicting presentations of scientific information about global warming in various drafts of government reports, video and opinion articles .
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: News Accuracy and CredibilityPlaylist: Climate Change
Playlist: English Language Arts
High School, College
Over 60 Minutes
Subject Areas
Film/Video Arts, Journalism, Life Sciences, Environmental Studies, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
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Election 2020 – The Facts are Clear but Who Do We Trust?
Students analyze tweets, a press conference statement, a video opinion piece, a press release and a fact checking webpage for messages about the 2020 Presidential election results and media credibility.
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High School, College
30-60 Minutes
Subject Areas
Psychology, Journalism, Consumer Education, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy
Fact Checkers: How Do They Decide?
In this media literacy activity students analyze fact checking websites for messages about their goals and processes for determining credibility.
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High School, College
30-60 Minutes
Subject Areas
Journalism, Consumer Education, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Fact or Fiction? A Snopes.com and Urban Legends Activity
Media literacy and critical thinking lesson introducing students to data collection through surveys and reflecting on why so many people believe in urban legends.
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Middle School, High School, College
15-30 Minutes
Subject Areas
Psychology, Visual Arts, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts, Technology/Digital Media
Football and Concussions: the NFL vs. Scientific Research
In this media literacy activity students analyze short video clips from an investigative documentary TV program, a feature film, and a congressional hearing for messages about the impact of football on brain disease to assess credibility in film representations of historic events.
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Middle School, High School, College
30-60 Minutes
Subject Areas
Health, Film/Video Arts, Journalism, Life Sciences, US History And Government, US History, Civics And Government, Sociology, Physical Education