Commercial Arts/Advertising, Journalism, Consumer Education, Environmental Studies, Civics And Government, Economics, Sociology, General Media Literacy, Library/Information Literacy, Technology/Digital Media
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Decoding Data Centers - Media Messages and Bias
Students analyze a video advertisement, a local news story, a TikTok video and an infographic for messages about data centers, sourcing and bias.
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Middle School, High School, College
30-60 Minutes
Subject Areas
Bias in Charts: Race, Gender, Education, and Income
Students analyze charts from the New York Times and a blog post for messages about income related to race and gender and about credibility and bias in media construction of charts.
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High School
30-60 Minutes
Subject Areas
Math, Journalism, Economics, Sociology
What's So Funny about Climate Change? Editorial Cartoon Opinions
This is a media literacy and critical thinking activity in which students analyze six editorial cartoons for conflicting perspectives on the direness of the threat of climate change.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Climate ChangeUpper Elementary, Middle School, High School, College
30-60 Minutes
Subject Areas
Environmental Studies, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Dolphins in the Media
Students analyze a book cover, a magazine cover, a tweet, a poster, a cartoon, a toy and an advertisement for messages about media forms, dolphins and environmental concerns.
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Lower Elementary, Upper Elementary
15-30 Minutes
Subject Areas
Life Sciences, Environmental Studies, General Media Literacy, ELA/English Language Arts
Physics or Fiction - Will Tango and Cash get electrocuted?
After viewing clips from a feature film and web videos, students will identify messages about electrical currents and shock, analyze sources and credibility, and reflect on strategies for finding accurate information.
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Upper Elementary, Middle School
Under 15 Minutes
Subject Areas
Health, Physical Sciences, Environmental Studies, Library/Information Literacy
A.I. – Pros, Cons, Credibility and Bias
Students analyze short videos for messages about the pros and cons of artificial intelligence, the bias and credibility of each source, and our own thinking about the issue.
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High School, College
30-60 Minutes
Subject Areas
Psychology, Consumer Education, Environmental Studies, Economics, Sociology, Library/Information Literacy, ELA/English Language Arts, Technology/Digital Media
Corporate Greenwashing? Exxon and Greenpeace
This is a media literacy and critical thinking activity in which students decode an ExxonMobil commercial and an environmental advocacy video for conflicting messages about corporate advertising credibility and about human impact on the environment.
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Middle School, High School, College
Under 15 Minutes
Subject Areas
Student Media Production, Commercial Arts/Advertising, Consumer Education, Environmental Studies, Economics, General Media Literacy, Library/Information Literacy
Liquids in Spiderman vs. Hydroman
This is a media literacy and critical thinking activity in which students analyze two short excerpts from an educational video on the changing states of water and a Spiderman vs. Hydroman cartoon for representations of the liquid state of water.
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Lower Elementary
15-30 Minutes
Subject Areas
Physical Sciences, General Media Literacy, Library/Information Literacy
Zero: Who Invented It and How Do We Know?
Students analyze short videos for messages about zero, when and where it was invented, the credibility and point of view of information, and about the influence of culture on history.
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Middle School, High School, College
15-30 Minutes
Subject Areas
Math, Global Studies, Library/Information Literacy, ELA/English Language Arts
Advertiser's Power of Persuasion - Animals
Media literacy and critical thinking lesson analyzing print advertisements and public service messages about dogs and endangered species. Writing scripts for ads or public service announcements promoting actions to protect animals.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: Elementary Critical Thinking Skill BuildingUnit: Animals (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary
Lower Elementary
Over 60 Minutes
Subject Areas
Student Media Production, Visual Arts, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Life Sciences, ELA/English Language Arts
Baby Shark: Introducing Analysis Skills
Students analyze the viral video “Baby Shark” to practice observation, link evidence to a document, assess what is true and not about sharks, and reflect on the credibility of media messages.
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Lower Elementary
15-30 Minutes
Subject Areas
Music, Life Sciences, General Media Literacy, Library/Information Literacy
Butterflies in the Media
Students analyze a magazine cover, a T-shirt, a book cover, a webpage, a button and a comic for messages about butterflies, endangered species and media forms.
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Lower Elementary, Upper Elementary
15-30 Minutes
Subject Areas
Life Sciences, Environmental Studies, General Media Literacy, ELA/English Language Arts
Dinosaurs: What’s True and What’s Not?
Students analyze messages about dinosaurs in a film, an advertisement, a website, a video game, a TV program and a fiction and non-fiction book - and assess the credibility of each source.
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Lower Elementary, Upper Elementary
15-30 Minutes
Subject Areas
Consumer Education, Life Sciences, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Discourse or Disinformation?
Media literacy and critical thinking lesson analyzing conflicting presentations of scientific information about global warming in various drafts of government reports, video and opinion articles .
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: News Accuracy and CredibilityPlaylist: Climate Change
Playlist: English Language Arts
High School, College
Over 60 Minutes
Subject Areas
Film/Video Arts, Journalism, Life Sciences, Environmental Studies, US History And Government, US History, Civics And Government, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Football and Concussions: the NFL vs. Scientific Research
In this media literacy activity students analyze short video clips from an investigative documentary TV program, a feature film, and a congressional hearing for messages about the impact of football on brain disease to assess credibility in film representations of historic events.
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Middle School, High School, College
30-60 Minutes
Subject Areas
Health, Film/Video Arts, Journalism, Life Sciences, US History And Government, US History, Civics And Government, Sociology, Physical Education
GMOs: Bias and Credibility in Media Messages
Students analyze three web videos from corporate, academic and activist sources for messages about genetically modified organisms, techniques used to sway the viewer, and questions about credibility and one’s own confirmation biases.
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High School, College
30-60 Minutes
Subject Areas
Health, Film/Video Arts, Consumer Education, Life Sciences, Environmental Studies, US History And Government, US History, Civics And Government, Economics, Sociology, Library/Information Literacy
High Fructose Corn Syrup? Is There a Problem? Who Says?
Students analyze a commercial from the Corn Refiners Association, a blog post from an industry-supported group and an article from the Union of Concerned Scientists for messages about the health impacts of high fructose corn syrup, the spread of scientific misinformation and how funders influence media messages.
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High School, College
30-60 Minutes
Subject Areas
Health, Film/Video Arts, Commercial Arts/Advertising, Nutrition, Consumer Education, Life Sciences, Economics, Sociology, General Media Literacy, Library/Information Literacy
Hydrofracking, Media, and Credibility
Media literacy and critical thinking lesson analyzing the credibility of messages about hydrofracking as presented in video clips, diagrams and online searches.
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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:
Playlist: News Accuracy and CredibilityKit: Media Constructions of Sustainability: Fingerlakes
High School, College
Over 60 Minutes
Subject Areas
Health, Visual Arts, Film/Video Arts, Physical Sciences, Environmental Studies, Economics, Sociology, ELA/English Language Arts
Lemmings: Documentary Film Clip Decoding
Media literacy and critical thinking lesson reflecting on the influence of the media on people's beliefs about science and teaching ways to check the validity of questionable claims.
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Middle School, High School, College
15-30 Minutes
Subject Areas
Film/Video Arts, Life Sciences, Sociology, General Media Literacy, Library/Information Literacy, ELA/English Language Arts
Mass Shootings: Tracking the Numbers
This is a media literacy and critical thinking activity in which students decode a blog post, a fact checking website and an article in a national magazine for messages about sourcing and credibility.
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High School, College
30-60 Minutes
Subject Areas
Health, Math, Journalism, US History And Government, US History, Civics And Government, Sociology, General Media Literacy, Library/Information Literacy