Project Look Sharp

Lessons (50)
Professional Development (0)

Commercials, Part 2

Media literacy and critical thinking lesson introducing the concept of target audience and tricks in the construction of TV commercials.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: Kindergarten Lessons
Kit: Critical Thinking & Health: Nutrition and TV Commercials

Health, Commercial Arts/Advertising, Nutrition, Consumer Education

Lower Elementary
Pair, Whole Class
30-60 Minutes

LESSON PLAN, TEACHER GUIDE, VIDEO

Television Commercial

Pdf, Mp4

Cyndy Scheibe & Jane Koestler

Dinosaurs: What’s True and What’s Not?

Students analyze messages about dinosaurs in a film, an advertisement, a website, a video game, a TV program and a fiction and non-fiction book - and assess the credibility of each source.

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Consumer Education, Life Sciences, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

Lower Elementary, Upper Elementary

15-30 Minutes

ACTIVITY PLAN, TEACHER GUIDE, POWERPOINT

Animated Film, Illustration, Informational Text, Poster, Print Advertisement, Television Program, Webpage

Pdf, Pptx

Sox Sperry

Discovering Ramadan

Students analyze a tweet, calendar, and book covers related to the celebration of Ramadan to discover unique traditions associated with the holy month and to contrast media forms.

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Visual Arts, Physical Sciences, Global Studies, ELA/English Language Arts

Lower Elementary, Upper Elementary, Middle School

15-30 Minutes

POWERPOINT, TEACHER GUIDE, ACTIVITY PLAN

Illustration, Photograph, Social Media, Web Video

Pptx, Pdf

Michele Coolbeth

Fruit Juice vs Fruit Snacks and Fruit Drinks

Media literacy and critical thinking lesson teaching students to discriminate between real fruit and fruit snacks and between real juice and fruit drinks by decoding TV commercials

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: Elementary Critical Thinking Skill Building
Unit: Kindergarten Lessons
Kit: Critical Thinking & Health: Nutrition and TV Commercials

Health, Commercial Arts/Advertising, Nutrition, Consumer Education

Lower Elementary
Pair, Group - Small (3-5 Members), Whole Class
15-30 Minutes, 30-60 Minutes

LESSON PLAN, TEACHER GUIDE, VIDEO

Television Commercial

Pdf, Mp4

Cyndy Scheibe & Jane Koestler

Heroes for Animal Protection

Media literacy and critical thinking lesson analyzing a book and video about songbird steward Rachel Carson and composing a social message about being an animal steward.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: Animals (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Health, Math, Student Media Production, Visual Arts, Film/Video Arts, Life Sciences, Environmental Studies, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

Lower Elementary
Individual, Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT WORKSHEET, POWERPOINT, VIDEO

Illustration, Informational Text, Literature, Social Media, Web Video

Pdf, Pptx, Mp4

Sox Sperry & Caren Arnold

Heroes for Plant Protection

Media literacy and critical thinking lesson analyzing a book and video about tree steward Wangari Maathai and composing a social message about being a plant steward.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: English Language Arts
Unit: Plants (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Math, Student Media Production, Visual Arts, Film/Video Arts, Life Sciences, Environmental Studies, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

Lower Elementary
Individual, Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT WORKSHEET, POWERPOINT, VIDEO

Documentary Film, Illustration, Informational Text, Literature, Social Media

Pdf, Pptx, Mp4

Sox Sperry & Caren Arnold

Heroes for Water Protection

Media literacy and critical thinking lesson analyzing a book and video about water steward Marion Stoddart and composing a social message about being a water steward.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: Water (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Math, Student Media Production, Visual Arts, Film/Video Arts, Life Sciences, Physical Sciences, Environmental Studies, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

Lower Elementary
Individual, Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT WORKSHEET, POWERPOINT

Literature, Social Media, Documentary Film, Illustration, Informational Text, Literature

Pdf, Pptx

Sox Sperry & Caren Arnold

How Do I Choose? Picking the Right Book for Me

Students analyze book covers and pages from various children’s books to determine personal preferences in reading for a variety of purposes.

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Consumer Education, English Language Instruction, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

Lower Elementary

15-30 Minutes

TEACHER GUIDE, POWERPOINT, ACTIVITY PLAN

Illustration, Literature

Pdf, Pptx

Sharon Fox

How Much Fruit is in this Drink? How Can You Tell?

This is a media literacy and critical thinking activity in which students decode juice containers for messages about health and nutrition.

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Health, Commercial Arts/Advertising, Nutrition, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

Lower Elementary, Upper Elementary

15-30 Minutes

ACTIVITY PLAN, STUDENT HANDOUT, TEACHER GUIDE

Illustration

Pdf

Cyndy Scheibe, Hannah Gordon, Gabriel Zall

I Want to Protect These Animals

Media literacy and critical thinking lesson analyzing postcards about different classes of animals, reflecting on cyber safety in online research and creating postcards of animals students would like to protect.

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This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: Animals (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Student Media Production, Visual Arts, Life Sciences, Environmental Studies, ELA/English Language Arts

Lower Elementary
Individual, Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, POWERPOINT

Illustration

Pdf, Pptx

Sox Sperry & Caren Arnold

I Want to Protect These Plants

Media literacy and critical thinking lesson analyzing postcards about plant needs for water, sunlight and pollinators, reflecting on cyber safety in online research and creating postcards of plants students would like to protect.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: Plants (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Student Media Production, Visual Arts, Life Sciences, Environmental Studies, ELA/English Language Arts

Lower Elementary
Individual, Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, POWERPOINT

Illustration

Pdf, Pptx

Sox Sperry & Caren Arnold

I Want to Protect This Body of Water

Media literacy and critical thinking lesson analyzing postcards about bodies of water, reflecting on cyber safety in online research and creating postcards of water bodies students would like to protect.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: Water (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Student Media Production, Visual Arts, Physical Sciences, Environmental Studies, ELA/English Language Arts

Lower Elementary
Individual, Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, POWERPOINT

Illustration

Pdf, Pptx

Sox Sperry & Caren Arnold

Internet Messages About Toys: What’s the Purpose?

In this media literacy activity, students analyze a toy commercial, an educational video and a clip from an animated film for messages about the purpose of media messages.

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Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Economics, General Media Literacy, Library/Information Literacy, ELA/English Language Arts

Lower Elementary
Whole Class
15-30 Minutes

VIDEO, TEACHER GUIDE, ACTIVITY PLAN

Animated Film, Web Video, Television Commercial, Animated Film, Television Commercial, Web Video

Mp4, Pdf

Sox Sperry

Let Us Tell You About the Animals Where We Live

Media literacy and critical thinking lesson analyzing various media documents focused on messages about human impacts on animals and creating a simple video production based on impacts to animals where you live and action ideas to protect them.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: Elementary Critical Thinking Skill Building
Unit: Animals (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Student Media Production, Visual Arts, Film/Video Arts, Commercial Arts/Advertising, Consumer Education, Life Sciences, Environmental Studies, ELA/English Language Arts

Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, POWERPOINT, VIDEO

Illustration, Webpage, Web Video

Pdf, Ppt, Mp4

Sox Sperry & Caren Arnold

Feedback From Users

Let Us Tell You About the Bodies of Water Where We Live

Media literacy and critical thinking lesson analyzing book covers for messages about water-centered disasters related to oil spills, drought and hurricanes and creating a simple video production based on impacts to your region's water bodies and action ideas to protect them.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: Water (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Health, Student Media Production, Visual Arts, Film/Video Arts, Commercial Arts/Advertising, Physical Sciences, Environmental Studies, ELA/English Language Arts

Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, POWERPOINT, VIDEO

Web Video

Pdf, Pptx, Mp4

Sox Sperry & Caren Arnold

Let Us Tell You About the Plants Where We Live

Media literacy and critical thinking lesson analyzing book covers focused on different messages about human impacts on plants and creating a simple video production based on impacts to plants and action ideas to protect them.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: Plants (lower elementary)
Kit: Media Constructions of Sustainability: Lower Elementary

Student Media Production, Visual Arts, Film/Video Arts, Commercial Arts/Advertising, Life Sciences, Environmental Studies, ELA/English Language Arts

Lower Elementary
Group - Small (3-5 Members), Whole Class
Over 60 Minutes

LESSON PLAN, TEACHER GUIDE, STUDENT HANDOUT, STUDENT WORKSHEET, POWERPOINT, VIDEO

Web Video

Pdf, Pptx, Mp4

Sox Sperry & Caren Arnold

More Commercials & Their Tricks

Media literacy and critical thinking lesson will teach the purpose of a commercial and wording tricks advertisers use to sell their products

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preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Unit: First Grade Lessons
Kit: Critical Thinking & Health: Nutrition and TV Commercials

Commercial Arts/Advertising, Consumer Education

Lower Elementary
Pair, Whole Class
30-60 Minutes

LESSON PLAN, TEACHER GUIDE, VIDEO

Television Commercial

Pdf, Mp4

Cyndy Scheibe & Jane Koestler

Raptors in the Media

Students analyze a book cover, a magazine cover, a tweet, a poster, a website and a YouTube screen shot for messages about media forms, osprey, eagles and condors and environmental concerns.

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Life Sciences, Environmental Studies, General Media Literacy, ELA/English Language Arts

Lower Elementary, Upper Elementary

15-30 Minutes

ACTIVITY PLAN, TEACHER GUIDE, POWERPOINT

Illustration, Informational Text, Magazine, Photograph, Poster, Social Media, Web Video

Pdf, Pptx

Sox Sperry

Removing Plastic from the Ocean: From Trash to Art

This is a media literacy and critical thinking activity in which students analyze two short videos about artistic repurposing of plastic trash for messages about artistic expression of human impacts to the environment.

Please be patient. This download may take while depending on your internet connection

preparing files...

This lesson is part of a "kit" or collection of media decoding lessons on a particular topic. You can explore that kit using the link below:

Playlist: Elementary Critical Thinking Skill Building

Visual Arts, Film/Video Arts, Environmental Studies

Lower Elementary, Upper Elementary
Whole Class
30-60 Minutes

ACTIVITY PLAN, TEACHER GUIDE, VIDEO

Web Video

Pdf, Mp4

Ana Goldsmith & Sox Sperry

Sculptures of Dr. King: Reading the Messages

This is a media literacy and critical thinking activity in which students analyze four sculptures for messages about Dr. King's life and legacy.

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preparing files...

Visual Arts, US History And Government, US History, Civics And Government, ELA/English Language Arts

Lower Elementary, Upper Elementary
Whole Class
15-30 Minutes

TEACHER GUIDE, POWERPOINT, ACTIVITY PLAN

Pdf, Ppt

Sox Sperry

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Age/Grade Level

Lower Elementary

Upper Elementary

Middle School

High School

College

Student Activities

Assessment

Presentation

Reading

Research/production

Writing

Resource Duration

Under 15 Minutes

20-30 Minutes

30-60 Minutes

Over 60 Minutes

Geographic Reference

Africa

Asia

Europe

Latin America

Middle East

United States

Common Core ELA Standard

Language (L)

Reading: History Social Studies (RH)

Reading: Informational Text (RI)

Reading: Literature (RL)

Reading For Science And Technical Subjects (RST)

Speaking And Listening (SL)

Writing (W)

Writing-History Science And Technical Subjects (WHST)

C3 Social Studies Dimension

D2: Applying Disciplinary Concepts And Tools - CIV: Civics

D2: Applying Disciplinary Concepts And Tools - ECO: Economics

D2: Applying Disciplinary Concepts And Tools - GEO: Geography

D2: Applying Disciplinary Concepts And Tools - HIS: History

Next Gen Science Core Idea

Biodiversity And Humans

Developing Possible Solutions

Global Climate Change

Human Impacts On Earth Systems

Interdependent Relationships In Ecosystems

Natural Resources

The Role Of Water In Earths Surface Processes

Weather And Climate

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