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Critical Thinking & Health:

Kindergarten and First Grade Lessons

Early Elementary School
This kit provides teachers and other educators with the materials to help young children begin to understand the purpose of TV commercials (and advertising in general) in terms of selling intent, and to recognize the types of tricks that advertisers may use to make products look better than they really are. Specific lessons focus on foods groups and misleading nutritional messages commonly found in children's TV commercials, especially the "complete breakfast shot" and highly sugared pseudo-fruit snacks and beverages. Lessons are designed to address developmentally appropriate health standards, and many different commercials are provided so that children can discuss and practice what they have learned.

All materials are classroom-ready, including: teacher guides, student handouts, overviews, and assessments.

  • To download all print materials (122 pages) FOR FREE, click here. All media can be downloaded FOR FREE from each lesson below.
  • To purchase a hard copy with media materials, go to link in right column.
Be sure to read the kit introductory material to the left of this page.

Download each teacher's guide and media below.

click a unit title to view/close list of downloads Kindergarten Lessons

  • Lesson 1: Commercials, Part I

  • Lesson 2: Commercials, Part II

  • Lesson 3: Food Group

  • Lesson 4: Cereal Commercials

  • Lesson 5: Fruit Juice vs. "Fruit" Snacks & Drinks

  • Additional Practice Videos

  • Videos available for alternative projection via our Youtube Channel.

click a unit title to view/close list of downloads First Grade Lessons

  • Lesson 1: The Food Groups

  • Lesson 2: Understanding TV Commercials

  • Lesson 3: TV Commercials & Their Tricks

  • Lesson 4: TV More Commercials & Their Tricks

  • Additional Practice Videos

  • Videos available for alternative projection via our Youtube Channel.

To purchase a hard
copy that includes full quality media, click here.

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