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Project Look Sharp Multimedia

What is Project Look Sharp?

Overview of Project Look Sharp’s goals and mission.

Project Look Sharp Summer Institute

Overview of the 5-day intensive Media Literacy Summer Institute held at Ithaca College every summer. The institute is for teachers, support staff, college faculty, and other professionals working with students in an educational setting.

What is Media Literacy?

Explains how media literacy is an extension of traditional "literacy" in that media literacy applies to all different forms of media through which we get our information, impressions, and understandings of the world.

What is Project Look Sharp’s Approach to Media Literacy?

Explains Project Look Sharp's 3-pronged approach to Media Literacy Education

What is Constructivist Media Decoding?

Explains Project Look Sharp's "constructivist" media decoding pedagogical approach to media analysis.

How Does a Teacher Lead a Media Decoding?

Demonstrates best practices used for leading a media decoding in the classroom. Be sure to read the subtitles while viewing the video as they refer to the pedagogical implications.

Does Fair Use of Copyright Apply in Education?

Explains Project Look Sharp's approach to creating curriculum that contains copyrighted media materials. Media materials can be reproduced and used where critiquing of the media is the central objective.

High School Social Studies:
US Wars in Vietnam, the Persian Gulf, Afghanistan

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of War. Students in this video are lead to decode Newsweek covers from various US Wars.
(Total Time: 9:00)

High School Global Studies:
The Politics of Maps – Israel/Palestine

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of the Middle East. Students in this video learn to understand the level of bias in maps.
(Total Time: 5:01)

Secondary School Social Studies:
WWI Propaganda Posters

An example of leading a class through a constructivist media decoding using a lesson from our kit, Economics in US History. Students in the video decode propaganda posters used in WWI.
(Total Time: 5:27)

High School US History:
1800 Anti-Jefferson Political Cartoon

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Presidential Campaigns. Students in this video decode political cartoons against Thomas Jefferson.
(Total Time: 4:34)

High School Students Speak about Media Literacy

Documents students’ reactions to media literacy integration at their school and how it has impacted their lives and learning experiences.

Cyndy Scheibe on WRFI Radio 2013

Listen to an in-depth interview with Cyndy Scheibe on WRFI Radio on Media Literacy and Education.

Cyndy Scheibe on NAMLE Spotlight Series 2013

This is a NAMLE Google Hangout where leading Media Literacy organizations come together to talk about their current work in support of Media Literacy Education.

ICTV Newswatch on Project Look Sharp 2012

This is a local Ithaca College student production about Project Look Sharp's Media Literacy work.

College Level:
Farming, Community and Sustainability

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Sustainability. Students in this video examine clips from a film and a commercial to decode farming in the US.
(Total Time: 9:00)

College Level:
Hydrofracking, Media and Credibility

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Sustainability: Finger Lakes. Students in this video compare the source and message of two hydrofracking posters.
(Total Time: 6:52)

College Level:
2008 Election Magazine Covers

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Presidential Campaigns. Students in this video decode various magazine covers portraying Barack Obama during the 2008 election.
(Total Time: 9:10)

College Level:
Decoding “Last Words” by Nas

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Social Justice. Students in this video decode the rap song “Last Words” by Nas to gain insight about prison life and the greater justice system.
(Total Time: 5:37)

Elementary Level:
Gender in children's commericals

An example of leading a class through a constructivist media decoding using a lesson from our kit, Critical Thinking and Health. Students in this video decode the commercial “Magic Kissing Dragons” to analyze media messaging about gender.
(Total Time: 5:26)

Elementary Level:
First contact between Europeans and Native Americans

An example of leading a class through a constructivist media decoding using our lesson, First Contact. Students in this video decode two opposing paintings to understand how Europeans impacted Native American life.
(Total Time: 7:50)

Elementary Level:
Paintings of King George and George Washington

An example of leading a class through a constructivist media decoding using a lesson from our kit, Causes of the American Revolution. Students in this video decode differences in paintings of George Washington and King George.
(Total Time: 7:58)

Elementary Level:
Decoding Money

An example of leading a class through a constructivist media decoding using a lesson from our kit, Introducing Africa. Students in this video compare two African currencies to the U.S. Dollar to gain insight about cultural differnces.
(Total Time: 5:25)